Scientists, like artists, live in the continuous pursuit of the truth, their own truths… only that scientists look for the out there and validate what they know or don’t know, whereas artists look for the truth inside of them.

The journey to understand the role of scientists in commercializing academic research over 4 years of academic research reached the following conclusions: (Truth I hope gets validated, improved, tossed, or admired).

1. Knowledge is, to the academic, what opportunity is to the entrepreneur: an obsession (as my dear prof. Steve Spinelli once told me)

2. Conceptualizing academic entrepreneurship as a way of thinking and acting towards the pursuit of a transformation that creates economic value (or value for society) might provide a better basis for defining academic entrepreneurship.

3. Intentions do not exist in a vacuum, rather, they connect different behaviors that might not look related.

How to fund your million dollar idea

Most of the difficulties regarding funding firms and ideas are driven by the lack of understanding from entrepreneurs, managers, inventors and even consultants on how to select the appropriate funding mechanism. This practical, focused, and goal driven book is filled with stories, lessons, tips, and facts to reduce time and resources wasted and improve the probability of getting funds.
The book is organized in 8 chapters:
  • 1. Introduction
  • 2. Why this book
  • 3. Concepts
  • 4. Funding
  • 5. Unfunding
  • 6. Equity
  • 7. Debt
  • 8. Financial health

The first 4 chapters create a foundation for strategic thinking, and the last 4 chapters focus on execution. The new chapter on unfunding is revolutionary and includes many new options available today. The chapter on equity funding considers founders, family and friends, equity partners, angel investors, venture capital funds, and stock market. The chapter on debt includes short and long term from suppliers, creditors, lending institutions, and other lesser known mechanisms. Tips abound throughout the book are easy to read. In summary this is an easy to read book about a difficult topic.

The Ten Unwealthy Habits

If you are stuck regardless of your efforts and feel you are chasing your wealth instead of enjoying it. This is a book for you. Based on her work with hundreds of entrepreneurs seeking funding, Castillo realized recurrent habits that prevented success. She discusses the key habits and offers a remedy to each invisible habit. Through the cases of 10 characters, you will be surprised to find out what is holding them back.

Falling in Love With Your Life

Concerned about the epidemics of unhappiness and her own family struggle to overcome depression, this book grew out of a series of exercises that helped shift negative feelings and give back the joyful childish spark of being alive. You will laugh, reflect and fall in love with your life from page one.

Cocreating Happiness

Inundated with news and talks about dramas, fear and pain, this book provided a space for people to think and talk more about happiness. Over 100 people from 43 countries share their words of wisdom.


Creando Empresas Fabulosas: Como Crear, Reinventar Y Financiar Empresas De Alto Impacto (Spanish Edition)

Una guia para crear, re-inventar y financiar ideas empresas de alto impacto. Desarrollado especificamente para el mercado latino, considerando que hacemos más y logramos menos. El libro incluye tres áreas fundamentales:
  • como crear empresas de manera de expresar lo que nos apasiona en lugar de desarrollar nuestras habilidades naturales,
  • como reinventar empresas de manera de pensar como el dueño y no el empleado de nuestro sueño y
  • como financiar empresas usando deuda, patrimonio y financiamiento sin capital.

Los diez hábitos antiprosperidad: Rompa el ancla de su prosperidad

Un programa para recuperar ese maravilloso sentimiento que nos hace sentir llenos de vida.

Los diez hábitos antiprosperidad: Rompa el ancla de su prosperidad (Spanish Edition). La mayoría de las personas no están satisfechas con su prosperidad. Prueban esto o aquello, toman cursos, trabajan duro y sin embargo, están estancadas. Este libro toma un camino diferente, mostrando lo que hay que dejar de hacer para disfrutar de la prosperidad que cada quien se merece.

Enamorate De Tu Vida: Sin Cambiar Nada Sino Tu Actitud

Un programa para recuperar ese maravilloso sentimiento que nos hace sentir llenos de vida.

Feedback from books, DVD

“I just finished reading your “10 Unwealthy habits” and I am examining my habits currently! This writing inspired me in so many ways and I had to reach out to you in hopes of confirming the fact that your work is touching and teaching. Please continue to do what you are doing it is helping more than you may imagine. Wealth is now newly defined for me and I am sure it will keep evolving as I plan my journey through this life. I am grateful for you and your gift for giving. The simplicity is shocking, because we tend not to do inventory of our habits, when it is put so plainly we feel so inspired and empowered because it is matter-of-fact! Thanks! So inspired and grateful.”
Alexis Hill. USA
“I have just read your book and found it very inspiring. As a “want-to-be” brazilian entrepreneur, your words revealed some truths I already knew, some I didn’t admit and others that I was not aware of. Thanks.”
Henrique S.G.Costa. Brasil
“Thanks my friend your book 10 unwealthy habits was really soul searching. I think everyone should read your book and take a good look at themselves. Enjoy and thanks again.”
Ricardo Sealy, USA
“If you have a good idea, think that knowledge should be free and that you do not want to burden yourself with things like making money or getting rich: just watch this video and think again. If you have an invention which is hidden in some library: the video can help you to present it to the world. Or, if you have an idea, but do not know what to do with it: just watch this video, and things will get clearer. Alicia is a scientist turned entrepreneur, and thus knows both sides of the invention/money story really well. And if you decided to start your own company, I would also recommend her other video: How to fund your million dollar idea.”
Josef. Austria.
“I was surprised when I read this book about the emotions I felt. You may see some of yourself in her story… Life is not easy. Falling in love with your life is something we all should take the time to read. It will inspire you to change many of the things in your life that are holding you back. Bad things that happen to us and we need to be strong, to take care of ourselves and do our best to get the feelings of loving our life back into our lives. When you need help you need to reach out for it before it is too late… “
Jenny Heckel
“It’s a great reminder that how we think and deal with money on a mostly unconscious level effects our success with wealth. I would not have described myself as being greedy but Alicia’s description made me realize that by focusing on what was going out I had a general sense of fear about never having enough and thereby undervaluing myself as well as others. Unwealthy Habits is a fabulous tool!”
Alicia North